IELTS Band 9 Essay About nowadays advertising seems to have less influence on people

Here we take a look at a band 9 ielts writing task 2 sample about “Nowadays advertising seems to have less influence on people”. This sample then will be further analyzed for its vocabulary, grammar and format, so we see how it has qualified for such band score. We also suggest over 100 band 9 IELTS sample released in 2024.

Explanation about nowadays advertising seems to have less influence on people

Advertising has historically had a strong influence on consumer behavior, but this impact seems to be declining in recent years. There are several reasons for this trend. Firstly, people are now more exposed to a variety of advertising channels, leading to ad fatigue. Secondly, consumers are becoming more skeptical and discerning due to increased awareness of manipulative marketing tactics. Lastly, the rise of ad-blocking technologies has allowed people to bypass traditional advertisements. To address this, advertisers need to adapt their strategies by creating more engaging, personalized, and non-intrusive content that aligns with the needs of modern consumers.

Sample IELTS Writing Task 2 Answer

Nowadays, advertising seems to have less influence on people.

why do you think this happens?

what can be done to solve this issue?

In recent years, the influence of advertising on consumer behavior has significantly diminished. This shift can be attributed to various factors, including the overexposure to advertisements, increasing consumer skepticism, and the rise of ad-blocking technologies. However, there are potential solutions that can help businesses regain the attention of consumers in this evolving landscape.

One of the primary reasons behind the decline in advertising effectiveness is ad fatigue. With the proliferation of digital media, consumers are bombarded with an overwhelming amount of ads across various platforms, such as social media, television, and websites. This constant exposure leads to a diminishing impact, as individuals become desensitized to traditional advertising techniques. As a result, consumers often ignore or skip ads, making it increasingly difficult for advertisers to capture their attention.

Another key factor contributing to the reduced effectiveness of advertising is the growing skepticism among consumers. In today’s digital age, people are more aware of the tactics used by advertisers to manipulate their emotions and behaviors. Consumers are increasingly critical of overtly persuasive ads, which leads them to question the authenticity and credibility of the messages they encounter. This has resulted in a decline in trust towards traditional advertising methods, further weakening their influence on purchasing decisions.

Additionally, the widespread use of ad-blocking technologies has played a significant role in diminishing the reach of traditional advertising. With the rise of ad blockers, people now have the ability to bypass intrusive ads entirely, making it even more challenging for companies to deliver their messages to target audiences. As a result, businesses must find new ways to engage consumers, beyond relying on traditional advertising channels.

To address this issue, advertisers need to adapt their strategies to meet the evolving demands of consumers. One potential solution is the development of more personalized and interactive advertising campaigns. By utilizing data analytics and consumer insights, businesses can create tailored content that resonates with individual preferences, thus increasing the likelihood of engagement. Additionally, advertisers can focus on creating non-intrusive forms of advertising, such as sponsored content or influencer partnerships, which feel more organic and less disruptive to the user experience.

In conclusion, the decline in the influence of advertising can be attributed to factors such as ad fatigue, consumer skepticism, and ad-blocking technologies. To overcome this challenge, businesses must adapt their strategies by creating more engaging, personalized, and less intrusive content that aligns with the modern consumer’s preferences. By doing so, they can regain the trust and attention of their audiences in an increasingly competitive and crowded market.

Academic Vocabulary in the sample of nowadays advertising seems to have less influence

1. Ad fatigue (æd fəˈtiːɡ)
   • Sentence: Ad fatigue can occur when consumers are constantly exposed to the same type of advertising across multiple platforms.
2. Diminishing (dɪˈmɪnɪʃɪŋ)
   • Sentence: The diminishing returns of traditional advertising are evident as consumers become more selective.
3. Skepticism (ˈskɛptɪsɪzəm)
   • Sentence: The increasing skepticism among consumers regarding misleading ads has caused a shift in how companies approach marketing.
4. Critical (ˈkrɪtɪkəl)
   • Sentence: Consumers have become more critical of ads that try to manipulate their emotions or decisions.
5. Adapt (əˈdæpt)
   • Sentence: To stay competitive, businesses must adapt their advertising strategies to match current consumer behaviors.

Advanced Grammar Structures

1. Present perfect continuous tense (“has significantly diminished”)
   • This structure helps to show the ongoing nature of the change in advertising effectiveness, demonstrating a long-term trend.
2. Passive voice (“have been bombarded”)
   • The passive voice is used to emphasize the action (the bombardment of ads) rather than who is performing the action, focusing on the impact on consumers.
3. Relative clauses (“which feels more organic and less disruptive”)
   • Relative clauses add descriptive information to the noun they follow, which makes the sentence more detailed and sophisticated.
4. Modal verbs (“must adapt”)
   • The use of “must” emphasizes the necessity of a change in strategy, showing a strong recommendation or requirement.
5. Conditional sentences (“if businesses create tailored content, they can regain trust”)
   • The conditional structure is used to show the cause-effect relationship, linking the solution to the desired outcome.

Writing Format and Band 9 Criteria

To achieve a Band 9 in IELTS Writing Task 2, the following aspects are crucial and adhered to in this sample:

1. Task Response: The response fully addresses all parts of the question, analyzing the reasons behind the decline of advertising effectiveness and providing a clear solution.
2. Coherence and Cohesion: The essay is logically organized with clear paragraphs, each focusing on a specific point. Transition words and phrases like “however,” “additionally,” and “in conclusion” ensure a smooth flow of ideas.
3. Lexical Resource: The use of a wide range of vocabulary, including academic terms like “skepticism,” “diminishing,” and “ad fatigue,” demonstrates strong lexical proficiency.
4. Grammatical Range and Accuracy: The essay contains a variety of complex sentence structures, including passive voice, relative clauses, and conditionals, all used accurately.
5. Formal Tone: The tone of the essay is formal and academic, which is appropriate for IELTS Writing Task 2. The use of formal vocabulary and structures reflects the high level of proficiency required for a Band 9.

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