IELTS Band 9 Essay About many companies today sponsor as a way of advertising themselves
Here we take a look at a band 9 ielts writing task 2 sample about “Many companies today sponsor as a way of advertising themselves”. This sample then will be further analyzed for its vocabulary, grammar and format, so we see how it has qualified for such band score. We also suggest over 100 band 9 IELTS sample released in 2024.
Short Explanation about Many companies today sponsor as a way of advertising
Sponsorship in sports has become a prevalent method for companies to advertise their products or services. Proponents argue that sponsorship financially supports athletes and sporting events, fostering talent and enhancing the quality of sports. Conversely, critics claim it commercializes sports, prioritizing profit over fairness and ethics, as companies sometimes promote unhealthy products like junk food or alcohol. This debate hinges on whether the benefits, such as financial stability and increased global reach of sports, outweigh the drawbacks, including potential ethical concerns and over-commercialization. The discussion demands a nuanced understanding of the interplay between business interests and sports integrity.
Band 9 Sample Answer
Many companies today sponsor as a way of advertising themselves. Some people think that this is a good thing for the world of sport. Others think this has disadvantages.
Discuss both views and give your own opinion
The practice of corporate sponsorship in sports has sparked significant debate. While some view it as a beneficial collaboration, others perceive it as a detrimental commercialization of athletic activities. This essay will discuss both perspectives before presenting my own opinion.
On the one hand, sponsorship offers numerous advantages to the world of sports. Firstly, it provides essential financial support for athletes and organizations. Many sports, particularly niche disciplines, struggle to generate sufficient revenue to sustain themselves. Sponsorship enables these entities to access better facilities, equipment, and training, thereby enhancing performance levels. Secondly, corporate backing allows sporting events to reach a global audience through professional marketing strategies, fostering cultural exchange and uniting fans worldwide. For example, international tournaments like the FIFA World Cup thrive due to the substantial contributions from sponsors, which ensure seamless execution and high-quality experiences for viewers.
On the other hand, there are several disadvantages associated with this trend. A primary concern is the commercialization of sports, wherein profit motives overshadow the intrinsic values of competition and fair play. Sponsors often prioritize their brand visibility over the well-being of athletes or fans. For instance, endorsements of unhealthy products, such as sugary beverages or fast food, can undermine public health despite the glamour of association with sports. Furthermore, excessive dependence on sponsorships can lead to imbalances, as wealthier corporations favor popular sports, leaving less mainstream activities underfunded and marginalized.
In my opinion, the benefits of sponsorship outweigh the drawbacks when managed ethically. Governments and sporting authorities should establish guidelines to ensure sponsors align with the values of sportsmanship and public welfare. For instance, restricting advertisements for harmful products during sports events could mitigate ethical concerns. By adopting a balanced approach, the financial advantages of sponsorship can coexist with the preservation of sports integrity.
In conclusion, while corporate sponsorship undeniably supports the financial and promotional needs of sports, it also poses risks of over-commercialization and ethical dilemmas. However, with proper regulation, these challenges can be addressed, allowing sponsorship to contribute positively to the development of sports globally.
Total = 337 Words
Academic Words in the sample of Many companies today sponsor as a way of advertising (5 Examples)
- Collaboration
- /kəˌlæbəˈreɪʃn/
- Sentence: Successful collaboration between companies and sports organizations can promote mutual growth.
- Commercialization
- /kəˌmɜːʃəlaɪˈzeɪʃn/
- Sentence: The commercialization of education has sparked debates about its impact on equality.
- Cultural exchange
- /ˈkʌltʃərəl ɪksˈtʃeɪndʒ/
- Sentence: Hosting international festivals promotes cultural exchange and mutual understanding.
- Detrimental
- /ˌdɛtrɪˈmɛntl/
- Sentence: Excessive use of pesticides is detrimental to the environment and biodiversity.
- Regulation
- /ˌrɛɡjʊˈleɪʃn/
- Sentence: Strict regulation of advertising ensures consumer protection and fairness.
Advanced Grammar Structures (5 Examples)
- Complex Sentences with Subordinating Conjunctions
- Example: “While corporate sponsorship undeniably supports the financial and promotional needs of sports, it also poses risks of over-commercialization and ethical dilemmas.”
- Impact: Adds depth to the argument by presenting contrasting ideas in one sentence, showcasing advanced coherence.
- Use of Passive Voice
- Example: “Sponsors often prioritize their brand visibility over the well-being of athletes or fans.”
- Impact: Emphasizes the action and its effect on the subject, which is critical for analytical writing.
- Cleft Sentence for Emphasis
- Example: “It is sponsorship that enables these entities to access better facilities, equipment, and training.”
- Impact: Highlights the importance of sponsorship, adding a persuasive tone.
- Nominalization
- Example: “The practice of corporate sponsorship in sports has sparked significant debate.”
- Impact: Using nominal forms (e.g., “sponsorship” instead of “sponsor”) creates a formal and academic tone.
- Conditionals
- Example: “If governments establish guidelines, ethical concerns could be mitigated.”
- Impact: Demonstrates critical thinking and proposes solutions effectively.
Writing Format and Band 9 Features
- Clear Structure: The essay adheres to the four-paragraph structure with a clear introduction, balanced discussion, and a well-reasoned conclusion.
- Academic Tone: Formal language and academic vocabulary enhance the essay’s credibility.
- Balanced Analysis: Both sides of the argument are explored thoroughly with relevant examples.
- Task Achievement: The essay fully addresses all parts of the question, providing specific insights and a strong personal opinion.
- Coherence and Cohesion: Logical transitions between ideas and paragraphs ensure a smooth flow of arguments.
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